Job summary
We are seeking a smart, creative, and results-driven female App Growth Marketing to lead user acquisition and platform expansion for our fast-growing beauty mobile application. The ideal candidate will develop and execute innovative marketing strategies to increase brand awareness, boost app downloads, attract and retain customers, and successfully onboard beauty professionals onto the platform. Applicants should possess hands-on experience in mobile app marketing, customer acquisition, social media campaigns, digital advertising, and community engagement. The role also involves analyzing growth performance, optimizing campaigns, building strong user relationships, and ensuring sustained engagement across both customer and beauty professional communities.
Min Qualification:HNDExperience Level:Entry levelExperience Length:2 yearsLanguage Requirement:EnglishWorking Hours:Full Time – 8 to 5Applicant Location:Port Harcourt & Rivers State, Nigeria
Job descriptions & requirements
Responsibilities:
App Growth and User Acquisition:
- Drive awareness and increase app downloads across multiple channels.
- Promote the app through Instagram, TikTok, Facebook, WhatsApp, and LinkedIn.
- Develop and execute campaigns that encourage downloads and user engagement.
- Monitor and track daily, weekly, and monthly download performance.
Customer Acquisition:
- Identify and attract customers seeking beauty and grooming services
- Promote the platform to students, professionals, brides, hotels, offices, hostels, and busy individuals.
- Convert prospects into active users and repeat customers
- Generate quality leads that translate into bookings.
Beauty Professional Onboarding:
- Recruit and onboard barbers, hairstylists, makeup artists, nail technicians, and other beauty service providers.
- Explain the platform’s benefits and registration process.
- Build and maintain a network of verified beauty professionals
- Ensure service providers are properly onboarded and active on the app.
Social Media Marketing:
- Create engaging content ideas, captions, flyers, and short-form video concepts.
- Manage daily posting and audience engagement across social media platforms.
- Respond promptly and professionally to comments, direct messages, and customer inquiries.
- Support brand visibility and community growth.
Field and Community Marketing:
- Build relationships with salons, beauty schools, campuses, hotels, hostels, and event vendors.
- Conduct physical outreach and community engagement activities.
- Establish partnerships that drive user acquisition and service provider registrations.
Influencer and Referral Marketing:
- Collaborate with micro-influencers, beauty creators, campus influencers, and lifestyle communities.
- Execute referral campaigns aimed at increasing downloads and bookings.
- Identify partnership opportunities that improve brand awareness and user growth.
Performance Reporting:
- Prepare weekly performance reports highlighting App downloads, User signups, Beauty professional registrations, Leads generated, Bookings and marketing activities
- Provide recommendations and insights based on customer feedback and campaign performance.
Requirements:
- Minimum of 2 years’ experience in growth marketing, customer acquisition, digital marketing, or social media management.
- Experience growing mobile apps or digital platforms is highly desirable.
- Strong understanding of Instagram, TikTok, Facebook, WhatsApp, and LinkedIn marketing.
- Ability to create engaging content and execute marketing campaigns.
- Excellent communication, negotiation, and relationship management skills.
- Ability to work independently and achieve set targets.
- Female candidate preferred.
- Experience in the beauty, lifestyle, technology, or service industry is an advantage.
- Must be a resident in Port Harcourt or willing to relocate.
Preferred Candidate Profile:
- The ideal candidate is energetic, creative, highly persuasive, and passionate about building communities.
- She should be comfortable engaging with customers, beauty professionals, influencers, and partners while driving measurable growth for the business.
Key Performance Indicators (KPIs):
- During the first month, the successful candidate will be expected to achieve:
- Minimum of 300 verified app downloads
- Onboard 20 verified beauty professionals
- Generate 50 customer leads
- Achieve at least 10 real booking attempts or customer booking leads
Remuneration: NGN 150,000 Monthly (during the 2-month probation period)
Bonus:
- NGN 100,000 for every verified app download
- NGN 500,000 for every verified beauty professional successfully onboarded
- Additional commissions on qualified leads generated
- Performance bonus of NGN 200,000 upon achieving monthly targets
- Accommodation: Optional accommodation available
Work Schedule:
- Monday – Wednesday: Onsite (7:00 AM – 4:00 PM)
- Thursday – Saturday: Remote
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